Variety identification is an important aspect of the agriculture sector. The superiority of a variety over other available varieties in the market is mark through its proper identification. The name of the variety is accompanied by several rigorous processes that assure its uniqueness. This system could be summed up with the distinctness, uniformity and stability testing (DUST). Most often than not, these superior rice varieties tend to be highly adopted and patronized among farmers and consumers. Due to the popularity of such varieties in the market, other seed producer or grower would want to get a market share by means of ‘branding’ or labeling their products with the same variety name but at lower price than the original.
When farmers bought from this fraud seller, they would found out that they have bought mislabeled products. The poor quality of the mislabeled product could suffice early during vegetative stage if the variation is on the morphology. However, if the mislabeled are almost similar to the original variety, farmers would spend ample time until harvest time before he could notice the discrepancy. Traditionally, morphological descriptors are routinely used for establishing the identity of varieties. But these morphological descriptors suffer from many drawbacks such as influence of environment on trait expression, epistatic interactions, pleiotropic effects etc.